PAOLA OSORNIO

I work across design, image, and objects, collaborating with brands and projects where concept, form, and execution matter equally. My background spans product design, 3D modeling, photography, and art direction, allowing me to move fluidly between strategy and making.

Over the years, I’ve worked on projects ranging from accessories and fashion to visual systems and product-led narratives, always focusing on building clear, cohesive outcomes rather than isolated visuals. I’m interested in how ideas translate into form, how materials and images carry meaning, and how design decisions shape perception.

My approach is analytical and visually driven, combining structure with intuition. I value clarity, consistency, and intention, and I’m drawn to work that requires both critical thinking and aesthetic precision.

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A. Art Direction Comeback: 2025
IKAL | 2025
The concept of this 2025 art direction for IKAL was to reestablish a strong and coherent visual identity after two years without following the original brand guidelines. The project included creative direction, visual storytelling, and a consistent aesthetic system across digital platforms and retail spaces.






B. Archive Sale
IKAL | 2023
The concept of this campaign for social media and web page, was to make awareness of the all-time-favorite products that were gonna be out of re-stock for the next season. This included digital manipulation and graphic design.






ART DIRECTION + GRAPHIC DESIGN
C. Jelly Chandelier Pamphlet Design
WRINKLE | 2024
The goal of this project was to design an engaging pamphlet that galleries could use to showcase the various product options without needing physical samples. The process involved curating existing product photographs, applying digital manipulation, and creating a cohesive editorial design. The final pamphlet was offset printed as a double-page, letter-sized magazine bound with saddle stitching.





VISUAL ELEMENTS DESIGN FOR WEB

A. Digital Visual Content Creation
IKAL | 2022-2023
Using existing fashion and product photography, I designed visuals that reflect the brand's aesthetic while embodying the "luxury tianguis" concept. By carefully combining and editing the images, I crafted cohesive content tailored for Instagram, email campaigns, and the website, effectively bringing the concept to life.